A brief introduction to SEO
Every year there is a growing need for search engine optimisation expertise. SEO is essential that it is associated with having a good website. There are still many Australian website owners believe that SEO is simple as making content. Here is a quick look on search engine optimisation and what to expect in applying the process.
What is SEO?
Search Engine Optimisation is the summary of all the effort a website owner should put in making the site visible and searchable online. The main goal is to be listed on the top pages of search engine result pages (Italic) (SERPs).
2 components of SEO:
1. On-Site SEO = this optimisation is concentrated in the site pages and subpages. The process is an effort to optimise the content and HTML code areas.
Page Optimisation
Content Optimisation
Internal Linking
External Linking
Site speed Optimisation
Mobility
Optimize for social sharing
2. Off-Site = this are optimisation techniques that create opportunities to connect to other sites in hopes to improve the position of a particular site in the SERPs.
Link building
- Links through Content & Writing
- Links through Video & Photos
- Links through platform and application
- PPC
- Social Media share
- Others
PPC Campaign
What is SERP?
Search Engine Results Pages or SERP are the pages everyone sees whenever we use search engines. The competition will be to get on the first page of SERP. The page is the prominent real estate on the web.
Two types of SERP Result
1. Organic = these are the results based on the search engine normal way of finding sites. The search engine’s algorithm defines which sites will be listed to a specific page and rank.
2. Paid = these are results that have been paid to be displayed by an advertiser.
How sites rank in SERP?
SERP ranks are those positions in the search listings that search engine designated based on ranking signals. Sites that have been indexed is measured through this signals and given a position to a specific page for a specific term. There are hundreds of factors to consider in ranking a site. These factors are known only to the search engine companies. SERP ranking is still a big question to most website owners and SEO expert.
White-hat and Black-hat SEO tactics
The term “Hats” is used by those people or expert in the SEO industry. This makes conversation to non-SEO people easier and simple. The white and black colors are simply color coding scheme that shows how close the links tactics to the search engine guidelines.
White hat is 100 percent pure, safe backlinks to your site. It means the site owner or SEO provider is staying within the terms and conditions set by Google. There is less to none chance of getting violation from search engines.\
Black hat are tactic that violates Google or search engines policy in obtaining backlinks. It is often associated with links coming from sites that also violate search engine website policy and content that create harm, maliciousness, danger and fraud to others.
Is there a perfect SEO process?
Unfortunately, there is no perfect process of doing SEO. If ever there is one perfect process of applying SEO, then search engine companies will be out of business. What SEO experts and agencies are providing are the ways to best apply SEO.
Euro ITS SEO services
The SEO services offered by Euro ITS (Italic) are based on years of experience in handling customers need. Their services can be best described as customized and client oriented approach. Their goal is to be the best SEO Company in Australia.
