Augmented Reality

AR opens up a new realm of seemingly limitless marketing opportunities ﹣from interactive print ads, billboards, and marketing collateral to product packaging and displays. AR technology is such a powerful marketing tool because it’s very likely that the everyday consumer owns a smartphone. AR in the marketing realm creates an immersive and interactive experience that consumers will associate with a trusted brand.

Additionally, in-store, retailers can use AR packaging, displays, and signage to engage customers as they shop in-store. For example, many toy companies have implemented kiosks in-store where customers can scan a product’s packaging and see a 3D version of the finished product ﹣assembled and all﹣on the screen of the kiosk.